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Focus on value: Information is not communication
By Lawrence Frank | July 18, 2008
As many of you have noticed, this blog is in transition. We have re-branded Business Advisers International as AdviCoach® to reinforce our unique approach to deliver through business coaching the awareness, education and accountability that closely-held, family-owned businesses need.
In exploring how to evolve my website, my friend and web designer, Greg Magnus of AIM Custom Media referred me to a very interesting posting on his blog entitled Mastering Website and Bog Content, Resources. In this article, which I recommend to anyone exploring how to become the “supreme content guru,” Greg outlines the primary and secondary content vehicles that you should explore.
Bottom line — Creating quality content is hard work. However it is worth it to not be just another static web brochure that you would swear the content evolved from the mud. Check out Greg’s article.
